Viviane Fernandes is a reseacher at the Center for Research on Culture and Economy (NuCEC). She is a PHD candidate in Social Anthropology at Museu Nacional (Federal University of Rio de Janeiro, Brazil) with an interchanging program at École Normale Supérieure (France) and has a master degree in Social Communications in the post-graduation program at UERJ (State University of Rio de Janeiro, Brazil). She has experience in economic anthropology, consumer anthropology, communications and publicity.
Her current research addresses pedagogical projects of finances. Since 2014, she has been attending different programs and initiatives regarding the promotion of financial knowledge. She is interested in the work of experts and public institutions which act in financial educational initiatives or behavioral economics projects - developed to approach an individual or entire families – programs that promote not only knowledge and techniques related to resource allocations and economic decisions, but also a repertoire of meanings for money, savings and investments.
Attending workshops, meetings and trainings regarding financial education and consumer orientation, she aims to show how experts transfer knowledge and techniques as well as promote an economic pedagogical program that informs and shapes the individual or families about life style, moralities and behavior. The ethnography research focuses on the relationship between individuals and experts, looks into concepts such as credit, debts, savings, investments and risks and inquires how these concepts are linked to money management modes.
Areas of interest: economic anthropology; financial education, money, debts, finance and government.